How To Become a Fashion Blogger: 7 Steps For Success

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In this article, I’ll show you How To Become a Fashion Blogger and share some tips on how to make money with it, and everything you should know about how to start a fashion blog.

How To Become a Fashion Blogger

Do you have a strong desire to share your daily outfits?

Have your own voice, personality, and fashion sense?

Do you start each day by reading the latest trends from your favorite online fashion magazines?

Always keep an eye on the outfits of your favorite celebrities?

If you think you have a unique perspective on fashion and style, and use your talent to earn money online, you should start a fashion blog.

While the steps of creating a fashion blog are not that difficult, making it famous and making money blogging, just like all important things in life, takes time and effort.

With the right guide and do it correctly, though, you will find the experience satisfying and fulfilling.

If you’re up for the challenge, here is everything you should know on how to become a fashion blogger.

4 Things to Know Before You Know How To Become a Fashion Blogger

How To Become a Fashion Blogger

#To be a successful Fashion Blogger is hard and takes time

I’m not going to lie to you, to be successful in blogging is fucking hard

When you think of a ‘fashion blogger’ you probably think about being famous and rich, getting clothes for free, or joining the fashion shows around the world.

But ……for more than 90% of fashion bloggers, that’s not the reality. 

Why? It’s because blogging is not a get-rich-quick game, and it all takes effort and time, many fashion bloggers quit and give up before they become successful.

#Your Own Voice and Fashion Taste Is The Key

One thing you’ll note about the most successful fashion bloggers is that they all have their own personalities, distinct voices, and fashion sense.

You should have the ability to review your favorite items, merchandise, and labels from your unique point of view.

#You will fail- and it’s normal

Brands may overlook you, and no one comments on your daily outfits. Don’t give up if you fail and remember it’s normal.

I’ve always failed, but it’s never discouraged me.

Failure can be a good teacher. Sure, spending time and resources on projects that didn’t work out was a pain, but those failures showed me what not to do in the future.

Pick yourself up, learn, and step forward if you believe in your goal.

#People can be really mean

The online world brings out the best — and also the worst — in people. They can be extremely cruel and criticize your fashion taste.

Remember it is never about you. It’s about their issues and lives.

People enjoy trolls in order to make themselves feel better. You’re just their current target, and you are never able to put a stop to the show for the haters.

So, just stay focused on blogging and keep moving forward to your goal.

The Process Of How To Become A Fashion Blogger: 7 Steps For Success

The detailed step-by-step guide to How To Become A Fashion Blogger is listed below.

Step #4 is for you if you just want to learn the technical process of setting up your fashion blog quickly and easily.

How To Become a Fashion Blogger

Step # 1 Set The GOAL Of Your Fashion Blog

When it comes to becoming a fashion blogger, there are SO MANY THINGS TO CONSIDER!

First and foremost, decide what you want to do and how far you are willing to go in terms of effort and time spent blogging.

You should also consider why you want to start a fashion blog. Yes, there are plenty of compelling reasons to launch a lifestyle blog right now:

  • Want to become an influencer in the fashion industry? In Which market?
  • Collaborate with your most favorite fashion celebrity? Who?
  • Get a sponsor from your most favorite fashion brand? Which one?
  • Is it to earn money online? If so, how much?
  • Or you just want to promote your own DIY fashion project?

Step # 2 Choose Your Fashion Blog Niche

Fashion blogs, for the most part, are more focused on the latest fashion trend and are about your fashion sense and the things you like.

Every fashion blogger should be confident in their own style and personal interests. You can’t be everything to everyone.

So knowing where to focus your fashion blog will be beneficial not only to creating great blog content but also to your readers.

Consider the following two questions:

  • What kind of style you like most?
  • What kind of items you have most in your wardrobe?

People will come to your blog if they find that you can offer fashionable advice and help them how to upgrade their style.

As a result, it is critical to blogging about a fashion niche in which you are interested and feel confident. If you enjoy the style and are enthusiastic about what you’re writing about, your readers will notice.

Types of Fashion Blog “Niche” Examples:

  • Luxury Fashion
  • Contemporary Fashion
  • Mass market Fashion
  • High Street/Fast Fashion
  • Workwear
  • Sustainable Style
  • DIY Fashion
  • Wedding Style
  • Celebrity Fashion
  • Vintage Fashion
  • Moms’ fashion
  • Shopping for fashion on a budget
  • Local boutiques and shopping tips

There are also different “angles” you can take for your fashion blog depending on your own style and sense.

Step #3: Decide the Domain Name Of Your Fashion Blog

The following step is to select a domain name for your fashion blog. This is your blog’s URL address, and it goes here:

Keep in mind that the domain name you select will serve as the brand for your fashion blog. As a result, take your time when making a decision.

Here are some ideas to help you choose a name for your fashion blog.

  • Stick with “.Com”
    • There are numerous domain name extensions available today, such as “.blog,” “.net,” “.org,” and so on.
    • Always go for a “.com” because it is the most well-known and easily remembered domain extension.
  • Go For Your Own Name
    • Choose something that expresses who you are and what you do. It’s always a good idea to include your name. As a result, readers will be able to form a bond with you
  • Choose a Name That Is Short And Creative
    • Don’t you want people to be able to easily find you on the internet? It is always advantageous to have a short and creative name.
    • A long and boring name clearly does not stick in the minds of your audience.

Step #4: Buy Your Blog Hosting (And Domain Name)

When you’ve learned How To Become a Fashion Blogger this far, it’s time to consider your blogging hosting options carefully.

There are numerous blogging hosting companies available in the market, both free and paid.

If you just want to start your fashion blog as a hobby, you can always use a free blogging platform like

On the contrary, if your goal is to earn money blogging or become a professional fashion blogger with the ability to make changes as needed, later on, I recommend a paid hosting company, such as Bluehost.

So, which blog hosting should I use for my fashion blog?

Bluehost is an excellent choice for new fashion bloggers.

How To Become a Fashion Blogger

The steps for setting up your fashion blog with Bluehost account are very simple.

Actually, you can finish it in an hour and begin blogging, which is why I recommend Bluehost as your fashion blog hosting provider.

  1. Get Started and Choose the Blue Host Plan
  2. Purchase Your Blog’s Name on Bluehost
  3. Installing WordPress
  4. Choose the most appropriate WordPress theme
  5. Edit Your Website details
  6. Install the WordPress plugins that are needed.
  7. Set up The “Must-Need” Pages Of Your Blog
  8. Organize your website Menu
  9. Create and Publish your First Posts
How To Become a Fashion Blogger

You will find a comprehensive guide here about how to build your blog with Bluehost.

Here are a few of the reasons WHY I strongly recommend Bluehost:

  • Beginners will find it easy to use.
  • Bluehost provides technical support with 24/7 service
  • It is inexpensive to start ($3.95/month if you use my discount link here).
  • If you sign up for a 12-month plan, you will receive a free blog domain.
  • It is simple to customize even if you are not technically savvy.
  • Your blog will look much more professional with Bluehost
  • If you decide Bluehost isn’t for you, you can get your money back within 30 days.

Note: Want to know more about the reason to use Bluehost, click here

Step #5: Start Writing

To stand out in the crowded blogging world, CONTENT IS THE KING.

You won’t be successful with great and unique content for your readers.

Here’s the most valuable piece of advice you’ll find in this article: Only keep writing about what you love. Write about what you believe in.

In 2016, I began with my first blog. I didn’t have a logo, no branding, and had no idea what I was doing.

However, content reigns supreme, and a blog with all the bells and whistles won’t help if the content isn’t up to par.

This is something I cannot emphasize sufficiently.

If you don’t have content, you don’t have a fashion blog. Your content can be a list, a collection of images with captions, a 3000-word article with fashion item reviews, or an extended analysis of the latest fashion trend, etc.

It’s the substance that keeps people coming back to your fashion blog time after time.

If you want to learn how to write a good blog post, click here

Step #6: Promoting Your Fashion Blog

You now understand how to build a fashion blog and the importance of writing good content.

The next step is to get your fashion blog in front of potential readers.

Although the process may seem daunting, following the steps below will help you find an audience for your fashion blog.

# Ask Your Family And Friends To Share Your Blog To Their Network

Once your blog is up and running, the first thing you should do is share it with your family and friends.

It’s the easiest and free way to promote your new setup fashion blog and increase your exposure.

# Promote Your Fashion Blog in the Social Media

In this digital age, social media has become deep-rooted in all forms of marketing.

As a fashion blogger to grow your new blog, you MUST keep your blog active on social media at all times with great images in order to be effective in Social Media Marketing.

The most popular social media sites for reaching a larger audience are Pinterest, Twitter, Instagram, Facebook, and Linkedin.

You can do it by:

  • Create a fan page or business account of each social media platform
  • You can also promote your new fashion blog through Facebook or LinkedIn groups by sharing your blog post there, or answer question in the groups.
  • You can also make contact with people who have expressed an interest in the topics you cover on your blog and invite them to take a look.

# Share Your Fashion Blog Content In Online Forums:

You can share your new blog content with a community of like-minded people by joining forums and online communities like The Fashion Spot forums or Reddit » Fashion and Style the StyleforumYouLookFab Forum, and etc

Invite the people to visit your fashion blog and provide input and comments on your posts, as well as asking suggestions about what kind of content they would like to read.

# Learn about Search Engine Optimization (SEO):

Let’s face it: Most bloggers get the majority of their traffic from SEO, that means the organic traffic from the search engine like Google, Bing, and Yahoo.

From the very first post you write, you must always focus on implementing great SEO practices.

This is without a doubt the most effective way to attract new readers to your blog, but it takes time to see a consistent flow of traffic, so be patient when putting in consistent effort.

Click here to learn more about SEO.

# Paid Advertise For Your Fashion Blog

While you wait for the results of your SEO efforts, consider investing in paid ads to promote your fashion blog.

Investing in Google Ads, Facebook Ads, and Pinterest Ads may help you drive more visitors to your new blog much faster than relying solely on organic traffic generation strategies.

Actually, many new fashion bloggers are hesitant to spend money on advertisements, but it is one of the best ways to drive traffic to your blog and start building your own audience.

For more detail about how to drive more traffic to your new fashion blog, read my another article here.

Step 7: Make a Profitable Fashion Blog

Now comes the exciting part, which I’m sure many of you have been anticipating: monetizing your fashion blog.

Here are some ideas for making money from your fashion blog and turning it into a long-term online business.

Affiliate Marketing

As a fashion blogger, you can promote most of the fashion brands’ items on your blog as an affiliate marketer in exchange for a commission on each sale made through your referral.

(Learn more about affiliate marketing here)

Clothing, shoes, watches, makeup, or fragrance are all the items you can promote to your visitors.

For example, if you join ASOS’s affiliate program and refer your blog visitors to the ASOS website, and they purchase a dress for $100, you will automatically receive up to 6% commission, or $6.

Sponsored Posts

Fashion bloggers can apply for sponsorship programs at a variety of online stores, such as berrylush, lookbookstore, the–label, etc.

These sponsorship programs work by providing fashion bloggers with payment or free products in exchange for a featured post.

Bloggers typically get to keep any items sent to them in exchange for writing a product review and posting it on their blog.

Contact The Brands Directly

Have a brilliant idea for a brand-related marketing campaign? Send them an email with some information about yourself and what you’re thinking about.

Don’t be afraid to contact a brand through their website’s contact section. And if nothing comes of it, your contact details will be kept on file in case anything comes up in the future.

Google Adsense

You allocate some space on your fashion blog to display Google ads; when your audience clicks on the ads, Google pays you.

According to the data, this method is generating revenue for over 11 million websites.

However, in order to make money with this method, you must have a high volume of traffic every day. Simply put, if your website receives over 1000 visitors per day, then Google AdSense will work for you.

Selling Your Own Fashion Items

You can sell your own fashion items on your blog, such as recrafted clothes, DIY accessories, and so on.

Furthermore, you can also offer step-by-step downloadable video tutorials if you make or alter clothes on your blog.

You could also sell clothing patterns that your customers can download.

What to write about on a fashion blog

How To Become a Fashion Blogger

To become a successful fashion blogger, you must understand what to write about on a fashion blog.

Generally, a fashion blog can cover a wide range of topics, such as the trend of various apparel markets( such as haute coutureprêt-à-porter, ready-to-wear, street fashion, etc.), beauty tips, celebrity fashion choices, introduction of different fashion houses, and designer.

However, to stand out from the crowd and be a successful fashion blog, it must reflect the person who created it. (yes, it’s YOU).

It’s your thing

Thus, if you would like to learn How To Become A Fashion Blogger, consider below when starting your fashion blog:

  • Your daily outfit and what’s in your wardrobe?
  • Which designer or celebrity inspires you the most?
  • What did you buy recently?  and why you purchase it?
  • What’s on your wish list now? Floral dresses? Sandals? Drop earrings?
  • Do you have any DIY fashion projects?
  • Any trends that mean something to you? Pick a trend and add your own value to it.
  • What’s your favorite fashion item right now? 
  • Any fashion problem you currently have?

6 Tips To Becoming Successful Fashion Bloggers

How To Become a Fashion Blogger

You are in LOVE with fashion!

Needless to say, the first and most important thing to becoming a successful fashion blogger is that you are in LOVE with Fashion.

If you don’t love fashion with your heart, it’s impossible to become fashionable and have your own personal style. In addition, you will feel bored and don’t have any ideas to write for your readers.

So, if you are a REAL Fashion lover, becoming a fashion blogger will be definitely are the right way for you to build up your online business.

Have Amazing Content and images of your unique fashion Sense

No matter you’re in which fashion niche if you’re creating well-written content and amazing images with your unique sense of fashion, you’ll soon see the benefits and get the rewards.

You’ll start to develop a loyal audience after six months to a year, brands will note, and you might start to get some invites to events.

Although it sounds easy, first and foremost, you need to have found your unique voice and point of view so that your audience knows what they’re following for.

Grow Your Fashion Blog on Instagram

Fashion blogs are built around images and videos. For fashion bloggers, Instagram has become a very successful “shop window” medium.

The most successful Instagram fashion bloggers have a strong brand that they actively promote. Lifestyle images perform well on Instagram, so don’t be afraid to show off your personality.

Consider daily activities, food and drink, and inspirational content — all with a fashion twist, of course.

Position Yourself as a Fashion Expert

Don’t be afraid to pitch your local city fashion magazines and fashion brand (no matter big or small size) with your unique marketing proposal.

To demonstrate your credibility, include links to previous guest posts, media mentions, or accomplishments.

It’s not easy, and it takes time, but as your blog and following grow, pitching yourself will become easier.

How To Become A Fashion Blogger – Understand your audience

Your fashion blog will not be successful if without an audience.

In order to better connect with your readers and engage them with your content, you must first determine who your target audience is.

When creating your blog post, write with purpose and think about what your readers want and don’t like.

Be open-minded to communicate with your audience is one of the keys to becoming a successful fashion blogger.

Identify Your Point of Different

The dream starts within you, so you must first ask yourself what makes your style so distinct? Why should you be one of the most famous fashion bloggers to follow?

The fashion blogging industry does not need another Fashion Chiara Ferragni or Camila Coelho !!. So take advantage of the fact that you have complete creative freedom to develop your own style, trends, and blogging style.

Do it your way, produce some new and interesting blog content – your points of difference will help you stand out from the crowd, particularly if you’re just starting out.

Note: If you want to learn more about how to be a successful blogger, read my other post here: Be A Successful Blogger – The 10 Golden Rules You Should Know

How To Become A Fashion Blogger – FAQs

Q: Do fashion bloggers get free clothes?

A: Yes, brands and PR companies will reach out to the fashion bloggers and send them the free clothes for marketing purposes. BUT… there is no such thing as a free lunch. A fashion blogger, for example, may be given a free dress to style and promote it on her blog with a full post and social media.

Q: Who is the highest-paid fashion blogger?

Chiara Ferragni is a fashion blogger who is best known for her blog, The Blonde Salad. She earns about $8 million a year and is one of the highest-paid fashion influencers today.

Q: What is the Fashion Blogger Salary?

A: The average annual pay for a Fashion Blogger in the United States is $37,534 as of May 7, 2021.

 Annual SalaryMonthly PayWeekly PayHourly Wage
Top Earners$62,500$5,208$1,201$30
75th Percentile$41,000$3,416$788$20
25th Percentile$25,000$2,083$480$12

Final Question on How To Become a Fashion Blogger: Is it Too Late To Start?

I guess most of you may still have the last question to ask: Is it too late to become a fashion blogger and start a blog?

Is it? Nope! Seriously – It’s not too late, believe it or not.

Although it’s true that fashion blogging is more crowded now than it was a few years ago, there are still many more opportunities for earning money online.

Why? It is because online marketing is getting bigger and bigger in the new digital age, more brands are now focusing on online marketing than the traditional one, i.e. more opportunities for new fashion bloggers.

How To Become A Fashion Blogger: Take Your Action Today!

There you go, step-by-step instructions on How To Become A Fashion Blogger.

If you’re thinking about becoming a fashion blogger, like many other fashion enthusiasts, I recommend you start and build your first fashion blog with Bluehost.

( Read the full step by step guide about how to make a website on Bluehost)

You can register a domain name, install WordPress, and start designing your blog in just a few minutes.

They even offer a 30-day money-back guarantee if you change your mind.

Regardless of what you decide to do. My recommendation is straightforward and simple.

Take your action and start TODAY! ?

How To Become a Fashion Blogger

Have you started using Bluehost yet?

If not, you can start by familiarizing yourself with my guide above. Then, when you’re ready, go to Bluehost to get started – it’s that easy!

Have you decided to start a fashion blog? Please post it in the comments section so that we can take a look. We’d be interested in seeing it and learning more about your experience.


Hey, I’m Rose, the founder of RoseBlogSmart, a blog about how to make money blogging. I’ve tried many ways of making money online, but most of it is crap! But I finally found a legit way to make passive income from home that I can actually recommend – Become a full-time Blogger. Click here to learn more about how to start money blogging for beginners!

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